About Us
Maybe you’ve been to Israel before,
but left thinking “There has to be more.”
Why Us
Deeper connections. Meaningful memories. A trip to match, and even go beyond your imagination.
Whether you’re planning your first or tenth trip to Israel, you’re looking for more than the routine tours most companies offer.
You want to get beneath the surface.
To ride horses through the Jordanian mountains or cook traditional meals around a campfire in the Negev Desert.
To learn skills from local artisans or tour cities from the rooftops.
Perhaps kayaking and helicopter tours are more your fancies.
No matter the level of adventure that’s perfect for you, you’re part of a mini-society that has only a few members:
· Those willing to go where most never do.
· Those who don’t blindly accept the status quo.
· Those who want to learn the history and get in touch with the land and locals.
You’re willing to be surprised and enthralled.
To go home with stories that’ll open eyes and stir souls.
You want the best and nothing less - the missing piece to your Israel puzzle.
The puzzle piece you’ll only find by immersing yourself in the beauty of Israel.
Our Team
We are proud to do things differently and give you the best of every moment.
NIR MARGALITH
Founder
Nir grew up in Yuvalim, a village in Misgav, Israel, in the hilly region of the Lower Galilee.
Since he can remember, hikes and trips in nature have always been in his soul and over the years he has traveled extensively with his family, friends, and on his own. In addition to his love for the outdoors Nir developed a passion for cooking and cuisine. After years of experience gained working alongside the best chefs in the country, the knowledge he acquired, and the recipes he perfected, Nir established his own catering company that was eventually integrated in the Puzzle Israel company and is now known as the Puzzle Israel Catering.
GUY MAROM
Founder
My name is Guy Marom. I was born and raised in Israel.
I am married to Tal, a father to Yahli, and love the fact that my work enables me to share my biggest passion, traveling, with amazing people from all over the world.
Following extensive travels around the world, I founded Puzzle Israel in 2010, together with my partner Nir, with a deep desire to change the way tourists travel Israel. The understanding that a vacation is a carefully curated collection of information, tastes, smells, cultural encounters, beautiful views and much more were the inspiration for the name Puzzle - Travel, eat, connect.
Personally, I always found that the unseen, the less traveled, the secrets only the locals know are the most fascinating. These things are what unforgettable experiences are made out of. To this day I am in constant search of these types of experiences around the world so I can share them with my travelers everywhere.
GABRIEL NAJENSON
Partner
Born in Buenos Aires, raised in Jerusalem. World Traveler, Tour Leader and goes by the name of Gabo the Guide.
After his 3-year military service, Gabriel left Israel to travel throughout Latin America where he discovered his passion for travel. After 14 months on the road as a ''Mochilero'', he arrived in the Yucatan Peninsula, where he settled on the Caribbean coast and lived there for 2 years until he decided to make a change and to live on an Island and explored his love for diving. After 4 years abroad, Gabo returned to Israel where he started his career as a tour guide. During that time, he was recruited to direct a Cyber-Intelligence start-up.
After getting a taste of the business world, Gabriel transformed his life again and started leading and guiding private groups in Israel and South America. Since then, he developed himself as an entrepreneur in the tourism field, where he finds his purpose till this day.
Naor Shaked
COO
With a passion for adventure and a love for the great outdoors, Naor brings a wealth of knowledge and experience.
Having spent over a decade in the tourism industry, both as a certified tour guide and in various roles within the industry, Naor has truly explored every corner of Israel and is eager to share his experiences with others.
In addition to his professional pursuits, Naor is a dedicated husband and father who values family time and finding new opportunities for adventure.
When he's not working or spending time with his loved ones, you can find Naor on the soccer field, delving into history, or strumming away on his guitar next to the bonfire.
Lior Fishler
GM & Head of Operations and Reservations
I was born and raised in Misgav, a small community in The Western Galilee. Growing up in a warm and loving family, I have always loved cooking and food.
As a result, I moved to Tel Aviv after I finished my military service and started working in some of the best restaurants in the city. Later on, I realized the tremendous potential of Israeli tourism and the strong connection to culinary. In this way, I completed my degree in tourism and restaurant management at the Hebrew University of Jerusalem. From there the road to Puzzle was easy.
Puzzle Israel became my second home. I am proud to say that I am working in a place that reflects me the best!
Miri Greenberg
Customer Liaison Director
Miri grew up in Karmiel, located at the North of Israel.
After the army, she traveled and lived in many places in Israel, as well as in England and Scotland. When she returned home she decided to enroll in a bachelor's degree in tourism and hospitality in Israel, where her evergrowing passion for tourism appeared and deepened. At the end of her studies, Miri started working at Puzzle Israel. she connects and breathes her beloved profession through the company every day.
Asya Ioffe
Customer Liaison
Born in New York and raised in Haifa, in a Soviet Jewish family.
Asya travelled and hiked with her family a lot as a child, and as she grew she kept on pursuing these passions on her own. She took part in different leadership programs over the years, developing and deepening her ties to Israel, falling deeply in love with it time and time again. Her interests and dedication lead her on the path she's been walking on for the past decade- working with people from all over the world discovering Israel.
Bringing people and cultures together, over her beloved land (and a delicious meal), is the bread and butter of Asya's soul.
Inbar Levi
Operations & Reservations
Inbar grew up in Kibbutz HaOgen, located in Emek Hefer at the center of Israel. She served in the army as a combat soldier in the southern region of Israel, and from the moment she finished her service, she decided that she would dedicate the next years of her life for traveling to as many countries, and to experiencing as many cultures as possible. Inbar came to Puzzle following her love for cultures and people, and of course, the desire to show the world how much Israel and our culture have to offer.
Leora Cohen
Operations & Reservations
Leora was born in NY and made Aliyah when she was only one year old.
She grew up in Beit Shemesh and is currently living in Netivot, which is located in the southern part of Israel.
Leora's passion for travel and her educational background in tourism and hospitality led her to pursue a career in the travel industry. She studied for her Bachelor's degree in tourism and hospitality at Ben Gurion University and is currently completing her Master's degree. Working at Puzzle allows her to share her love and knowledge of travel with others, and help them plan their dream vacations.
Sara Nizri
Accounting & Book Keeper